For this assignment I was thinking to myself about what "love mark" I had and could not think of one! I started a new job and for this job I have a partner that I work with everyday! For the last couple weeks I saw that this girl had many of the same things. John Deere! She has a tattoo of the John Deere logo, car mats, and a John Deere tractor hanging on her mirror. I saw the assignment and asked her what her obsession with John Deere was. She told me that her obsession started when she was eleven. She lived out in California where there are no tractors but she saw the sign at a pawn shop and fell in love (which she ended up buying).  She didn't know what it was so she looked it up. She found out that it is a tractor based company and fell in love even more. Her mother died and she loved animals, deers being her favorite, so she was tied to it. It reminded her of her mother. She has anything you can think of John Deere! Her tattoo of John Deere was her first tattoo when she turned eighteen. John Deere reminds her of home and that makes her feel safe. She has three coco clocks, thirty different mugs, and other little nick-naks.  Her room is painted the John Deere colors. This is her "emotional branding" to be closer to her mother. She feels at home when there is John Deere around. She also said that it like her "trailer trash". She used to live in a trailer and John Deere is like the red neck style. She absolutely loves it! We started our conversation and it lasted all day! She is very dear to her John Deere stuff. After interviewing her I thought about it as well and I don't have an "emotional branding". I buy things because they are good products or they are in my budget. I have no emotional connection to my products. I don't have the same brands, they are all different. Some I don't even know the brands! Talking to my friend I am a little jealous that there is a brand that she has all that emotion towards and I don't even have one! I don't like Starbucks, I like to drink it but I worked for them so I don't like it as much as other people. I don't have any Apple products, or Macintosh products. Brands don't have any effect on me. I'm just glad that I found someone that had an emotional attachment to a brand that everyone knows!